'We're mandating its use': Estée Lauder turns to TikTok marketing after reach on Instagram stalls When Estée Lauder's reach on Instagram started to slow across EMEA, its marketers turned to TikTok. Additional coverage: - Marketers and agency execs say they are seeing between 70-85% of Black Friday and Cyber Monday ad budgets going to Facebook and roughly 5-10% of budgets going to TikTok this year. More in this Digiday+ Marketing Briefing.
- The CPRA clears up the confusion around the CCPA’s murky definition of sale, but the amended privacy law still leaves some open questions, as privacy expert Sarah Bruno explained on the Digiday Podcast.
- The recent explosion in content has created the need for more sophisticated management tools and better ways to optimize that content. Data asset management firm Tenovos thinks it can satisfy those needs.
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| | | | | When Estée Lauder’s reach on Instagram started to slow across EMEA, the marketers there turned to TikTok. | | |
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howdy! | | | | | Marketers and agency execs say they are seeing between 70-85% of BFCM ad budgets going to Facebook and roughly 5-10% of budgets going to TikTok this year. | | |
| | | | | Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. | | |
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howdy! | | | | | The CPRA clears up the confusion around the CCPA’s murky definition of sale, but the amended privacy law still leaves some open questions, as Bruno explained on the Digiday Podcast. | | |
| | | | | Advertisers: What outcomes does your company look to drive with your current omnichannel marketing strategy? What was your omnichannel success story in 2022? Take this survey and we’ll send you a $5 gift card. | | |
howdy! | | | | | The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. | | |
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| | | | | Download this guide to learn how publishers are navigating one of Google’s latest changes and how it’s designed to help all stakeholders, from publishers to advertisers and users alike. | | |
howdy! | | | | | The mobile messaging app doesn’t seem to be winning over the creator community – though not for lack of trying. | | |
howdy! | | | | | The cookie is the best known method for identifying and tracking people online. But it’s not the only one. | | |
| | | | | The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms. |
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