Publishers are resigned to there being no single approach to identity in the absence of third-party cookies.
| Publishers are holding their cards close to their chests as identity tech comes knocking on their doors searching for collaborative opportunities to help fill the void anticipated with the loss of the third-party cookie. “As it stands, it’s hard for us to see how our users can make informed decisions on a mechanism where them being logged into our ecosystem means they’ve agreed to their email be used as the foundation for profiles to be built across so many different players,” said Christer Ljones, Schibsted Marketing Services, the Scandinavian media group’s advertising arm. Read more below. Publishers are resigned to there being no single approach to identity in the absence of third-party cookies. In this week's Digiday+ Media Briefing, senior reporter Kayleigh Barber reports on media companies' Pride Month advertising sales rebounding from last year's pullbacks, leading to larger, longer-term deals. Publicis Media is adding a new set of 30 to 40 questions to assess whether vendors' systems perpetuate stereotypes and disadvantage minority publishers. The chance for seemingly anyone or anything to go viral as well as the increased usage of the growing social platform is alluring for marketers, with some earmarking more influencer dollars to TikTok now. iHeartMedia is expanding its podcast network with Latinx offerings. My Cultura, for example, will debut with six shows in July and premiere 30 original podcasts in its first year. Other things to know about Explore this new infographic to see how McClatchy drove CTRs to 12% from 5% with push notifications. Sponsored by Pushly. From Modern Retail: For brands promoting products on Amazon Prime Day, it has become crucial that they take the time to evaluate their strategies around managing inventory and shipments. Sponsored by Feedvisor. The pandemic has changed longstanding subscriber habits, with consumers newly dividing their time between CTV, podcasts and social platforms to get their news. Sponsored by YouGov. | | |
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howdy! howdy! howdy! | Sponsored by Google | | How brands are tackling CTV measurement in 2021 | | For brands relatively new to advertising on CTV, gauging campaign effectiveness can be challenging. In 2021, however, new solutions are emerging to secure the metrics they need. | | |
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