| October’s coming, so forgive us for this Halloween-themed quiz: When you think about your external communications, is your content: Frightening? (People turn away in horror.) Ghostly? (No one sees it.) Supernatural? (It’s awesome and mind-blowing.) If you’re not sure, autumn is the perfect time to clear out the cobwebs and book an external content assessment with RCG. We’ll review your newsroom, social media channels and external website content. We’ll assess your content through multiple lenses: writing best practices, storytelling techniques, sustainability reporting and DE&I principles. We’ll look for consistency in tone, writing and editing standards, design and display, style and delivery, inclusive design principles and more. You’ll get: A report of our assessment findings, including what you’re doing well, what needs to change, what you need to add or most importantly what you should stop doing, the relative strengths and weaknesses of the content and an overall rating of the content. The assessment is $25,000 but . . . that’s without the hocus pocus. Book by Nov. 30 and we’ll provide a free one-hour planning session to apply our findings to your 2022 strategy. That’s a $10,000 value. Set up a call with Kristin Hart today to book. So wave your magic wand and get out in front of next year’s communications challenges. Book today! www.raganconsulting.com | 