Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table.
| Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table. Additional coverage: "Agentic" is the AI buzzword of the moment. Here's what it actually means for agencies, advertisers and media owners — and where it is and isn't actually being used. Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales. Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives. Digiday+ Research's second annual report on publishers’ revenues examines the state of their revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance. A new installment of a study from Boathouse sheds light on improved relations between CEO and CMO, but notes sizable gaps in areas of execution, expectation and delivery. Marketers are worried that any decision they make today could hurt their brand. So some aren't making them. Read this week's Digiday+ Marketing Briefing. From sister site, Modern Retail: Target wants to grow its third-party marketplace, Target Plus, from more than $1 billion in gross merchandise value to more than $5 billion within five years. Other things to know about Recognize the emerging leaders in your company with the Future Leader Awards. Explore this year's new categories including Social Strategy Leader, Omnichannel Strategy Leader and more and enter by April 11 to be considered. As CPG advertising becomes more sophisticated and consumer behaviors evolve, marketers are increasingly turning to channels like social media, mobile, audio and retail media networks. Sponsored by NCSolutions. Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. Sponsored by Vistar Media. | | |
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