| Advertisers' enforcement of ads.txt has been most prominent in private programmatic marketplaces, but DSPs are now enabling ads.txt-only buys in the open marketplace. With 500 million users, Alipay is quickly becoming one of the world's largest mobile payment platforms -- and now U.S. retailers such as Guess are using Alipay to attract more Chinese customers. The Coalition for Better Ads, which launched in 2016 in the U.S. to root out annoying ads often blamed for the rise of ad blocking, has had a sluggish start in Europe. Issues include a lack of communication and a lack of resources. For Digiday+ members: The General Protection Data Regulation has created two logical approaches for agencies when it comes to data: do they own or do they rent? It was a trend clearly seen in agency holding group earnings over the past week. Join leaders from Cond? Nast, Vice, The Atlantic and more to learn, network and trade insights on the future of publishing at the Digiday Publishing Summit, taking place in Key Biscayne, Fla., Sept. 24-26. Register by July 30 to save $200 on passes. Facebook's unstoppable climb was abruptly halted yesterday when the company missed on second-quarter revenue expectations. User growth also stalled in the U.S. and Canada and dropped by 3 million in Europe. |
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| Tim Peterson DSPs are now enabling ads.txt-only buys in the open marketplace. |
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| Suman Bhattacharyya U.S. retailers are adding Alipay to replicate the same kinds of retail experiences they’re accustomed to at home. |
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| Sponsored Content Oracle and Netsuite Today's consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue from emerging content channels. Sponsored by Oracle and NetSuite. |
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| Lucinda Southern The Coalition for Better Ads is putting more people on the ground in Europe to combat communication and resource issues. |
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| Shareen Pathak Do agencies own data or rent data? |
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| Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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