Execs from Samsung Ads are talking up what they describe as “cookie-free, first-party deterministic, TV level data to advertisers.
| Connected TVs are streaming more video than ever to people in Europe and Samsung wants a share of the spoils. Samsung Ads, the TV manufacturer’s advertising division, has been selling media on the home screen of its connected TVs since 2015. In recent months, however there’s been more demand for those ads. In May, the business made its CTV inventory available programmatically for the first time to advertisers. “Our aim is to be as frictionless as possible when we work with buying communities,” said Alex Hole, vp of Samsung Ads Europe. Read more below. Execs from Samsung Ads are talking up what they describe as “cookie-free, first-party deterministic, TV level data" to advertisers. For Digiday+ members, our latest Digiday Research shows that when it comes to the top social and political issues at play in the 2020 presidential election, agency and brand world professionals think a lot alike. In the latest edition of our Confessions series, we hear from a frustrated media buyer who says he's fed up with the platform breaking and that he wants more support from Facebook. Other things to know about Get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Apply to join the Digiday Research Panel now. It takes a team of content advocates to put immersive content on the marketing map, and interactive experiences are at the heart of it. Join this new webinar on October 22 at 1 p.m. EDT to learn how experiential-content masters are closing the gap between static strategies and new ideas for dynamic content. Sponsored by Ceros. | | |
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