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One of the hardest things to diagnose in sales is what leads to a win and what leads to a loss. For technology sellers specifically, the way technology solutions are bought has changed dramatically.
| Live Webinar: One of the hardest things to diagnose in sales is what leads to a win and what leads to a loss. To help sales leaders understand shifts in buyer behavior, Emissary conducted a series of surveys with senior execs. We dissected their most recent major technology purchases to clarify what actually happens behind the scenes – beyond salesperson visibility. In this webinar, Seleste Lunsford, Chief Research and Strategy Officer at Emissary, will share the buyers' point of view on: Where in the business do major tech purchases originate today? Who participates in buying committees? And why? Where do tech buyers invest their time? Where do they shortcut? Why do buyers choose one technology solution over a similar competitor? The type of sales intelligence needed to successfully navigate new realities.
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