Thursday, May 3, 2018 | 2:00 pm ET / 11:00 am PT

In an era of rapidly evolving consumer expectations and increased online competition, your Vehicle Details Pages need to do more than engage shoppers, they need to drive deals by creating a transparent and trustworthy experience. Making this transition requires an in-depth understanding of online user experience and the latest design research.

In this webinar, Jon Ferry, Lead User Experience Architect at Dealer.com, will outline the latest UX practices, share emerging consumer shopping preferences and trends, and explore how data and research are making it possible for you to create a more relevant, transparent and engaging VDP experience.

You will learn:

• Dealer.com's process for optimizing the website user experience.
• Common behaviors and expectations on the VDP.
• Recommendations for vehicle information display.
• Improving next steps and calls to action.
• How to test your own ideas.

SPEAKER

Jon Ferry - Leader User Experience Architect - Dealer.com Jon Ferry is a Lead User Experience Architect at Dealer.com. A graduate of the Rochester Institute of Technology in Software Engineering, Jon has been building web products for more than 15 years and has worked in the automotive industry for over 6 years.