Actionable insights from a global SAAS giant
Effective content marketing is key to customer engagement. Yet according to Gartner, less than 40% of marketing leaders have a defined content marketing strategy. This lack of alignment means even experienced marketers can struggle to achieve their business goals. The good news? It might be easier than you think to deliver effective content to your customers. On February 27, go behind the scenes with Hayley Nelson, Salesforce’s VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You'll learn how the global SaaS giant is driving growth by rethinking its entire content ecosystem from the ground up. In this conversation-style presentation, you'll learn: - Salesforce's new approach to audience engagement
- Practical tips for creating values-driven storytelling
- How agile processes can reduce pain points in your content production
- Answers to your pressing questions in a live Q&A This webinar is free and everyone who registers will receive a link to the on-demand recording.
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