Leverage first-party data to market with transparency -

Hi John,

According to a recent survey by Morning Consult, 66% of consumers say they are more willing to share their data and personal information with a brand they trust. This creates pressure on marketers as they try to manage the vicious cycle of collecting data to improve the customer experience.

Let’s learn how to build consumer trust. Register here for "How to Prepare for the Crumble of Third-Party Cookies," presented by OneTrust, and learn how to:

• Market with transparency—collect and store customer preferences, consent, and first-party data
• Centralize data into a single source of truth
• Drive personalization, segmentation, and improve campaigns

Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, March 1 at 2pm ET.

This Tech-Talk Webinar is sponsored content by OneTrust.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues and peers who may be interested in building brand trust. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com