Webinar: How to Prepare for Audience Targeting Shifts

Harness the first-party data you already have - Hi John,

Are you still unprepared for the challenges that lie ahead when it comes to using first-party data to find new customers and drive growth?

In fact, nearly half of marketing leaders say they are not adequately leveraging first-party data sources in their marketing decision-making, according to a recent Forrester study commissioned by Eyeota.

So, what can marketers do as third-party cookie deprecation quickly approaches?

Join Eyeota’s Kristina Prokop, co-founder and CEO, for this live Tech-Talk Webinar. She will discuss how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.

Register here for “Onboarding's Role in Future-Proofing Your First-Party Data Strategy,” presented by Eyeota, and learn:

Why you need to harness the powerful offline data you already have—in a privacy-compliant way How to turn first-party data into audience cohorts to help find new customers The benefit to future-proofing your data strategies against shifting privacy rules and regulations Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today for Wednesday, May 12 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Eyeota.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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