Webinar: How to Shift from Leads to Buying Groups & Win in 2021

Outperform your competitors and achieve success - Hi John,

As you start to plan and execute your 2021 marketing strategy it’s critical that you’re aware of the latest trends around the B2B buying committee.

Join Salesforce’s product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham, for this live Tech-Talk Webinar. They will share how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.

Register here for “Pivot from Leads to Buying Groups to Win in 2021: Outperform Your Competitors and Achieve the Best ROI,” presented by Salesforce, and learn:

Marketplace trends that will impact buyer needs and expectations How B2B buying group behavior requires improved attribution models The ways AI is bridging the gap from attracting and engaging leads to buying groups Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, January 6 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Salesforce.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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