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We are entering a world where identifiers like third-party cookies or mobile IDs are no longer viable proxies for identity. There are calls for GDPR-like privacy regulation in the US paired with ongoing Google and Apple announcements.
A post-cookie world is inevitable, and companies will need a solid transformation strategy to compete. No matter what industry you are in, there is no escaping the impact.
Join BlueConic’s Eric Gilreath, customer success engineer, Ali Paradiso, senior customer success manager, and Sam Ngo, director of product marketing, for this live Tech-Talk Webinar. They will discuss what’s next for marketing programs and personalized customer experiences, and how technology choices matter when it comes to identity and engagement.
Register here for “Identity Crisis: Engaging Customers in a Post-Cookie World,” presented by BlueConic, and learn:
How to manage customer identity for actionability in a cookieless world The tradeoffs between using customer data platforms, data management platforms, and master data management solutions Examples of how companies are already making the transformation Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Thursday, October 22 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by BlueConic.
Sincerely,PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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