Measuring community and philanthropy programmes can seem quite daunting to many companies. As identified in research by Corporate Citizenship, several challenges stand in the way of measurement, including a lack of clarity over what to measure and a lack of a clear approach to follow. Companies may think that measuring community and philanthropic activity and investment is too time consuming, too expensive or too complicated. It doesn't have to be. Join us for this 30-minute live webinar as we bust some common measurement myths and misconceptions. Based on our experience of working with hundreds of companies through the LBG network, we will look at a range of measurement challenges faced by companies, and explore how best to tackle them. |