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As we all know, drastic shifts in consumer needs, behaviors, and preferences have upended business models across all industries.
eMarketer predicted that direct-to-consumer (D2C) sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits, hence why e.l.f. Beauty is one of many companies leaning into a consumer-first approach.
Yet, despite the curveball of the pandemic on the cosmetics industry, e.l.f. Beauty has come out strong and continues to boom in the midst of its shift to a D2C model, all while focused on leveraging its customer data platform (CDP) to create a single view of the customer.
Join me as I host ActionIQ’s Tamara Gruzbarg, head of consumer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth, for a live Tech-Talk Webinar. Tamara and Brigitte will discuss how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.
Register here for “Transforming to a Direct-to-Consumer Organization with e.l.f. Beauty,” presented by ActionIQ. We will learn:
What led e.l.f. Beauty to shift toward D2C, and how people, processes, and tech played a role How customer data and CDPs play a critical role in driving customer loyalty Key insights into how e.l.f. Beauty integrated technology across multiple business units to drive impact Plus! My favorite part of the webinar is when you ask questions of our expert guests.Please reserve your seat to join me on Wednesday, June 23 at 2pm ET.
This Tech-Talk Webinar is sponsored content by ActionIQ.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in D2C transformation. Thank you!
Interested in sponsoring a webinar? I hope we can work together. Please email advertising@emarketer.com, either myself or someone from my team will get back to you.
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