Webinar: OTT and CTV—Filling in the Measurement Gaps

Learn what advertisers and publishers can do for better video results - Hi eMarketer Reader,

Consumption of digital video is on the rise—especially through connected TV (CTV). In the US alone, people spend an average of two hours per day on digital video, according to eMarketer. What’s more, 44% of consumers surveyed by DoubleVerify in June 2020 stated they use CTV devices even more since the coronavirus pandemic began.

However, measurement expectations for this high-growth advertising medium are surprisingly low. Standards and technology differ by device and region, leaving a significant portion of video impressions unmeasured.

Join DoubleVerify’s CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas, for this live Tech-Talk Webinar. They will discuss the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

Register here for “OTT and CTV: Filling in the Measurement Gaps,” presented by DoubleVerify, and learn:

The current state of measurement in digital video and CTV, including fraud, viewability, and brand safety Considerations for advertisers and publishers when it comes to deliverability, quality, and performance The future of video measurement Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, November 17 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by DoubleVerify.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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