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Consumers are more conscious—and conscientious—of data privacy than ever. Despite this, consumers still overwhelmingly desire personalized experiences when interacting with brands. The challenge for digital marketers? Providing relevant 1:1 experiences that comply with evolving privacy legislation.
However, while privacy and personalization might seem at odds, brands and marketers can still strike a balance.
Join Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity, for this live Tech-Talk Webinar. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.
Register here for “Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War,” presented by Infutor, and learn:
Modern privacy-compliant tactics to build and resolve first-party data The role of identity and intelligence in personalization and activation The best strategies for balancing personalization and privacy Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Tuesday, November 10 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Infutor Data Solutions.
Sincerely,PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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