Proven strategies for cross-platform measurement
| | | Hi John,
Programmatic ad spending will hit $181.04 billion in 2025, according to EMARKETER’s forecast, a 13.8% increase YOY. But many brands struggle with how to accurately measure the effectiveness of those dollars.
Join our Tech-Talk Webinar, "Benchmarking What Works: How Winning Brands Measure Ad Effectiveness," to explore how forward-thinking advertisers are using identity-powered, cross-platform measurement to understand true campaign impact beyond basic metrics.
You will learn: The most critical KPIs for both brand-building and performance campaigns How leading marketers are aligning on measurement strategies in a post-cookie landscape Practical approaches to transform benchmarking insights into confident planning decisions |
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| This webinar will take place on April 30, 2025 at 2pm ET / 11am PT.
See you there,
EMARKETER Studio
Presented by DISQO. |
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