Why A/B testing is a powerful strategy for email marketers -

Hi John,

Given the importance of email as a marketing channel, are you and your business doing all you can to optimize more engaging campaigns?

If you’re not A/B testing, it’s time to start setting up and executing trial run email programs. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t.

Join Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas, for a Tech-Talk Webinar. He will discuss why A/B testing is such a powerful strategy for email marketers, and share testing ideas you’ll want to tell your team about.

Register here for “A/B Test Your Way to Better Emails and More Revenue,” presented by Adobe, and learn how to:

• Test your emails, including sample groups, timing, and forming a hypothesis
• Set up a proper test to enhance campaign effectiveness, and improve programs for specific audiences
• Evaluate and accurately report on your results to make informed decisions

Reserve your seat now to join us on Wednesday, August 25 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Adobe.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in A/B testing models. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com