| | | | | | | How Earned Media Drives Consumer Behavior | | | | | | |
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| | | How Earned Media Drives Consumer Behavior: A Quantitative Analysis |
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| | | The impact of PR on consumer behavior used to be a “black box”. That’s why Onclusive invented PR Attribution™ to connect earned and owned media content to outcomes – measuring how many times people, after having read an article about your brand, eventually visit your website and which actions they take. We recently analyzed our PR Attribution™ data and uncovered some surprising insights that could change how PR pros approach their strategies. During this webinar, our panel of communications and data experts will reveal how earned media drives consumer behavior based on the findings from over 100,000 media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. |
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| | | In this webinar, you’ll learn: | | | | How PR Attribution™ reliably measures specific behavioral outcomes |
| | | | Which media attributes – including publication authority, reach, article relevance, brand sentiment and reader engagement – are key to driving action from your audience |
| | | | Why rely on hard data (hint: some of the results are 100% counterintuitive!) |
| | | | How this data can help you improve communications performance |
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| | | | | Sean O'Neal
General Manager, US | | |
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| | | Frank Mulhern, PhD Associate Dean of Research and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. | | |
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| | | ©2022 Onclusive, Inc. All rights reserved. |
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