Hear from AWS and AAA Life |
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Today’s customers expect to receive a meaningful and consistent experience across each interaction with your brand. Yet, according to Merkle’s Q3 2020 survey of US and UK marketers, 57% of data platforms are falling behind on the maturity scale making it nearly impossible for companies to meet customers’ demands.
Insurance provider AAA Life found itself in such a predicament.
Join Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, along with Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management, for this live Tech-Talk Webinar. They will share AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.
Register here for “How a Cloud-First Approach to Data Transforms Customer Experiences,” presented by Merkle, and learn: How to solve common personalization challenges, like antiquated tech and data strategies What type of data foundation is critical to activate meaningful customer experiences How to select a cloud environment and migration partner to ensure success and sustainability Plus! Ask questions, and interact with your eMarketer community of marketing peers
Please reserve your seat today. Feel free to forward this invite to colleagues who may be interested in this topic. This live webinar will take place tomorrow, Thursday, December 10 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Merkle.
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