Effective content marketing is key to customer engagement — yet less than 40 percent of marketing leaders have a defined content marketing strategy.

However, it’s easier than many marketers think to start producing thoughtful content that delivers on their business goals and engages their audiences.

On Feb. 27 at 12 p.m. EST, join Hayley Nelson, vp of content marketing at Salesforce, and Nick Gernert, CEO of WordPress VIP, to learn how Salesforce is driving growth by rethinking its content ecosystem from the ground up.

In this webinar you will learn:

• Salesforce's new approach to audience engagement​​​​​​
• Practical tips for creating values-driven storytelling
• How agile processes can reduce pain points in your content production
• Answers to your content marketing questions in a live Q&A

Can't make it? Register and you'll receive an on-demand recording.