Entrepreneur Media:
Unlocking scale and revenue through first-party data innovation

TIME: September 18th at 1pm ET

Modern web browsing behaviour and third-party cookie deprecation both play havoc with traditional audience segmentation and targeting technologies. When Entrepreneur Media realized their existing data management platform wasn’t targeting up to 80% of their valuable audience for these reasons, they began the search for something new.

In this webinar, Entrepreneur and Permutive will explain how they are working together to unlock scale and revenue through first-party data innovation – and how Entrepreneur achieved a 7.6x scale increase by moving to Permutive before their existing contract was up.

Speakers

• Michael Frazier, Director of Ad Operations at Entrepreneur Media
• Kristy Schafer, VP Americas at Permutive