All brands want to be able to build brand awareness with "brand-unaware" consumers in order to fuel their new customer acquisition efforts. However, investing in the top of the digital funnel has historically been associated with unprofitable spend, difficult to track ROI, and unclear metrics of success - Until Today. Last Chance to Register! - CPC Strategy & leading AI powered marketing intelligence platform, Affinio, are putting on a webinar to explain the benefits of investing in the top of the funnel via prospecting and how each channel can be used uniquely across a larger brand awareness media plan. Here's What We'll Discuss:Architecting a Full Funnel Audience ModelThe Continued Implications of Consumer Data Privacy on TargetingData-Driven Personas & Individualized Ad Targeting StrategiesLeveraging Interest + Affinity, In-Market & Custom IntentScaling Your Prospecting Campaigns With Your Business GoalsSpeakers:Lewis Brannon | Sr. Manager Retail Search | CPC StrategyAlex Kevork | VP, Marketing | Affinio Date/Time: July 19th @ 11am PST |