The same day Mark Zuckerberg announced Meta would be pushing — or, let’s be real, forcing — its AI chatbot on millions, if not billions, of users worldwide, Zuck also debuted a new look. And boy, was it a look. Yes, there was his trademark expensive T-shirt, albeit in a new color. But there was also the hair: longer, looser curls. And, most notably, the silver chain necklace. It’s almost like he wore it to distract us from what he was saying, except apparently it’s one of many Zuck is testing before designing his own “long-term chain.” Some quarters of the internet were very excited about the makeover (the words “DADDY MARK” were used). And that was before a truly scroll-stopping photoshopped beard elicited Gwyneth Paltrow’s Chris Martin comment.

For those just tuning in, Fashion-Forward Zuck has been in the works. Remember the “Yellowstone”-esque shearling coat Zuck sported while chowing down at McDonald’s? The ribbed knit cardigan he wore for date night? Or the black, dragonfly embroidered Alexander McQueen suit? Not to mention the time Zuck corrected a journalist who wrongly identified his sweater as Silicone Valley fave Loro Piana. (It was actually Buck Mason, which Zuck noted was “also fancy.”) And Mr. Zuckerberg is not the only tech titan who’s revamped their wardrobe of late, swapping out the Genius Boy Uniform Hoodie for more elevated, “quiet luxury” looks. Which begs the question: What stylist is responsible for these Valley glow-ups? According to a Meta spokesperson, “Mark mostly buys clothes he finds on Instagram.”