Weekender | Nov. 9, 2019 Column Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color. |
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam. |
The chain's CEO said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image. |
| Check out our new editorial report to learn how marketers are leveraging AI in their video strategies, personalized messaging, copywriting and even customer service. |
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media. |
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid. |
"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris. |
Best of What We're Reading From Our Library Survey Report By Brand Studio
|
View all resources Dive Into a Topic |
|
