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Back in 1997, “The Talent War” became a thing when McKinsey & Co made it so.

Their idea being, if you can attract enough good people to your cause, you can climb any mountain, win any battle, kill any dragon, do whatever you want.

In other words, with talent, anything is possible. 

The trouble, of course, is that your competition wants and needs that talent just as much as you do, and will fight fiercely to get it, hence the so-called war.

The interesting thing from our perspective is that the secret to recruiting talent is having a culture that would attract said talent. Get the culture right, and the talent follows. Get it wrong, and your best talent will leave you like rats leaving a sinking ship.

This means, if you think about it, the real war really isn’t for talent. The real war is for culture. THAT is where the real fight is.

Welcome to The Culture War.

[BONUS LINK: Blackstone’s Steve Schwarzman On How To Get Company Culture Right]

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Sustain Your Culture Even When Everyone Is Remote

We're all living long days on Zoom, MS Teams, etc., everyone is talking about the grind, the struggle is real; we are missing the connection that we all took for granted. We have created a simple culture-building tool that will allow you to have more influence over the tone of your meetings, focus people on what you want them to work through and it is based on established social science., written extensively on by Bob Cialdini in his work in Pre-suasion, and BJ Fogg's behavior modification, Marshall Goldsmith, Benjamin Hardy, and others. 

We have taken key messages that drive collaboration, innovation, and inspiration and designed them into virtual backgrounds. The idea is you can select and theme meetings, triggering discussion, and connection about the norms, outcomes, behaviors, and deliberately inform the conversation and focus for your virtual meetings. 


Let us know what you think. Email Us. 

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