Think of your average vitamin pill as a road-tripping nutrient with no GPS; most nutrients get lost, stuck in traffic (a.k.a. your digestive system), and take the express route out. Enter liposomes: microscopic, fat-based bubbles that scientists created to be like VIP shuttles for life-saving drugs in the 60’s.
Their structure mimics your cell membranes, which means they can sneak past digestive system roadblocks and deliver the goods to your cells, no detours, no drama. It’s science-meets-stealth, with a dash of digestive diplomacy. So instead of fueling your toilet, you’re actually fueling your body. Your cells throw a party; your plumbing breathes a sigh of relief.
A little over 20 years ago, a man who owed his life to IV Vitamin C therapy asked if this technology could be applied to nutrients as well as cancer drugs. The answer was yes, and LivOn Labs was born, launching the first liposome-encapsulated dietary supplement in 2004.