Wells Fargo’s VP of marketing technology on tackling transformation A case study on how to use talent specialties and save millions
ClickZ Daily: February 10, 2022 |
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| Good morning! Technology is an enabler but also has its own setbacks. The question remains, “how well are leaders and their teams able to acknowledge this fact?”, “How are they getting their data, technology, and talent aligned?” Our latest case study showcases Wells Fargo’s journey from point(less) solutions to a sophisticated suite. We spoke with David Encizo, vice president of marketing technology who shared how the business leaned into its talent specialties and saved millions in this process. |
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B2C Kamaljeet Kalsi When too much technology is your road blocker, how do you tackle marketing transformation? |
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Content & Experience Elizabeth Roscoe Read more |
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| Content Melanie Deziel How global brands can optimize their marketing by observing what’s working for small and independently owned businesses Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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