WeWork announces job cuts; Blog publishing tips; How to use emoji in your messages; and more

MORNING SCOOP

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.

CONTENT MARKETING

7 key insights for consistently publishing your blog

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.

BRANDING

How Life is Good built an anniversary campaign to highlight positivity

The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others.

INFOGRAPHICS

Infographic: How to use emoji in your marketing messages

The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.

PR DAILY AWARDS

Who are the comms industry’s top communications professionals?

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.

MEDIA RELATIONS

4 tactics for courting international journalists

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.

A DAY IN THE LIFE

How Global Results Communications’ Valerie Christopherson stays connected

When you run a global organization, you have to make communication a priority. Here’s how one CEO makes sure everyone gets and stays on the same page.

MORNING SCOOP

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more.

CONTENT MARKETING

How Miami International Airport reaches—and teaches—harried travelers

The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.

HOW WE DID IT

‘The new, now’: How Accenture altered its mindset to overhaul its comms

Transformation often means expanding boundaries past what is comfortable. One global communications pro explains how change led to new and long-term success.

A DAY IN THE LIFE

How BoardroomPR’s Todd Templin gets through his day

Don’t tell this PR pro that a robot will take his job. He still sees person-to-person relationships as the bedrock of the industry.

RAGAN AWARDS

Last chance: Don’t miss this Friday’s PR Daily Awards late entry deadline

Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.

RAGAN CONFERENCE ALERT

Power up your career in sunny Orlando, Florida

Join your peers and learn from experts at the social media conference of the year—at Disney World.

MORNING SCOOP

Marie Kondo’s store sparks ridicule, Google’s weekly staff meetings are ending, and Macy’s falls short on data breach communications

Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.