Mobile marketing gives brands unparalleled power to be customer centric or to alienate the customer entirely. In this in-depth interview, Wharton’s Peter Fader and Sarah Toms give you insights on how to do more of the former, less of the latter, and profit as a result.

In our latest podcast, Austin McCraw and Daniel Burstein have a robust yet light-hearted conversation about pitfalls marketers can get into when crafting their value prop. 

Mobile is one of the hottest and most important areas of marketing today. Marketing leaders need the right strategy and messaging to increase mobile conversion rates. And they need the right martech stack to power that strategy and messaging to maximize each mobile moment they have with customers. 

These top-performing page templates are taken directly from our research program.

What's inside ...

• The main offer page
• The transaction page
• The directory page
• The case studies these templates draw upon
• A walk-through of each template explaining how to use every element
• An overview of the methodology behind each template so you can iterate and make them fit your own marketing needs

Enable your marketing department or advertising agency to increase conversion and drive more revenue with a team training at your office from MECLABS Institute instructors (the parent research organization of MarketingSherpa). Training is available in:

• Identifying and crafting effective messaging
• Building landing pages that convert
• Conducting valid online experiments

• Landing Page Segmentation Worksheet
• MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Marketing Strategy & Value Proposition Reports Bundle
• Lead Generation and Inbound Marketing Reports Bundle