What 2020 has taught us about digital transformation Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with strategy and ends with the adoption of technology.
ClickZ Daily: July 27, 2020 |
|
|
| Happy Monday! Today we have Conga’s Digital Transformation Officer, Aishling Finnegan showing how the key to a successful implementation of digital transformation now starts with strategy and ends with the adoption of technology. “Whatever the objective may be, it’s critical that businesses first lay out the strategies needed to get to desired results, before applying any technology. This will help ensure that the implemented transformations maximize efficiency so the company can see greater, more beneficial, results,” says Aishling. Also Roey Franco, VP of Innovation at Xaxis, highlights how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post-COVID market. He writes: With commuting and travel patterns changed, signs in train stations and airports might on the one hand have fewer customer exposures to offer but may also be in less-cluttered environments — and be had at discounted rates. Signs close to stores might have more impact than usual as socially distanced shoppers line up outside. Look for opportunities. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
|
Digital Marketing Aishling Finnegan Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with strategy and ends with the adoption of technology. |
|
|
|
Digital Advertising Roey Franco Roey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post-COVID market. Read more |
|
| Digital Marketing David Greenberg You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Read more |
|
| Data-Driven Marketing Mark Lawrence Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read more |
|
| Digital Advertising Anna Kuzmenko Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the youngest buyers on Connected TV. Read more |
|
|
|
Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
|
| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
