Brands advertising in this year’s Big Game are reportedly spending $6.5 million for a 30-second spot. The price tag makes Super Bowl LVI the most expensive game to advertise in to date, up $1 million from last year’s $5.5 million. Read more below about what that’ll get you. Other things to know about - Join us at the Digiday Media Buying Summit from April 5-7 where we will bring together media buying execs to discuss the trials and successes in the industry while navigating this covid era.
- Register for this webinar on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. Sponsored by accessiBe.
- Advertisers looking to access automatic content recognition data are looking for ways to circumvent the siloed approach walled gardens currently offer. Sponsored by Unruly.
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| Top Stories |  | | Ivy Liu |
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| | | | | This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here’s what that can buy instead in digital media. | | |
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howdy! | | | | | In the past, non-endemic brands viewed esports partnerships as an opportunity to establish a presence in the gaming community; in 2022, the same brand partners are going a step further, demanding accurate tracking of engagement and ROI. | | |
| | | | | Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. | | |
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howdy! | | | | | This year, the company is once again using its Super Bowl ad as a way to get potential customers to interact with the brand beyond their TV screens by offering 10,000 people free bets with the chance | | |
| | | | | With subscription streaming TV giants focusing on producing original content, independent content creators are turning to FAST platforms to reach audiences. | | |
howdy! | | | | | Key takeaways on dealing with a fragmented regulatory landscape overhead at this week’s #IABALM2022 | | |
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| | | | | Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. | | |
howdy! | | | | | Future plans to hire 100 people for its new office in Atlanta, which will serve as its U.S. video production hub to create more content – and video ad revenue – for a U.S. audience. | | |
howdy! | | | | | Texas Monthly pivoted from events to video in order to bolster its traffic, subscriptions business and ultimately its bottom line. | | |
| | | | | After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. |
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