The outcome of the U.S. presidential race is expected to have widespread impact on the country's media industry and the advertising that funds it — from near-term consumer sentiment to longer-term regulatory and trade policies. But, as with everything around this presidential election, those implications will be anything but straightforward. Some areas that advertisers are keeping a watchful eye on are as follows: Both parties are showing growing interest in using trade and tax provisions to support the U.S. national interest and reverse the outflow of U.S. jobs. Read more below. - A victory for former U.S. Vice President Joe Biden is likely to open up slew of new possibilities and challenges for advertisers and publishers.
- At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy.
- While CTV has become YouTube’s second-most popular device type, mobile remains its most popular, making it tricky for creators to change their content strategies.
- For Digiday+ members, there is still only one dominant choice for DTC brands in the U.S. that are looking to sell and ship their products through someone's website besides their own, and that's Amazon. But investors are trying to find -- and fund -- new types of alternatives.
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| Managing Through Crisis | | | | A victory for former U.S. Vice President Joe Biden is likely to open up slew of new possibilities and challenges for advertisers and publishers. | | |
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howdy! | Audio Anywhere | | | | At least 60% of Slate’s podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. | | |
| Sponsored by Alliant | | | | There’s an abundance of great data out there — and identifying it becomes easier when marketers know the eight simple, yet essential, questions to ask potential partners. | | |
| Advertisement |  | | |
howdy! | Programming & Production | | | | While CTV has become YouTube’s second-most popular device type, mobile remains its most popular, making it tricky for creators to change their content strategies. | | |
| Sponsored by Zephr | | | | New research shows that publishers all too often lack a robust plan to improve acquisition, improve the customer journey, minimize churn and improve reacquisition. For many, data will be the key to reacting. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | For many direct-to-consumer brands looking to sell and ship their products through someone’s website besides their own, there’s still only one dominant choice for them in the U.S., and that’s Amazon. But investors are trying to find — and fund — new types of alternatives. | | |
| Advertisement |  | | |
| Sponsored by Pubmatic | | | | With programmatic technology evolving to meet the complex needs of both marketers and publishers, industry pros are finally bringing header bidding to TV-like environments. In a new guide, learn tips and best practices for deploying header bidding on OTT. | | |
howdy! | Publishing in the Platform Era | | | | ‘The ground is constantly shifting below these companies who are trying to comply,’ said Pollyanna Sanderson, policy counsel at the Washington DC-based think tank the Future of Privacy Forum. | | |
howdy! | Beyond Ads | | | | Publishers need to transition experiential holiday pop-up shops into virtual activations to keep sponsorship and commerce revenue strong in the fourth quarter. | | |
| Esports | | | | The company hopes to resume physical events next year, but has proved highly engaging in a media economy forced to be remote. |
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