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What a Chicago Museum and Agency Learned by Creating One of the World’s Favorite Ads Art Institute and Leo Burnett reflect on the lessons of Van Gogh BnB By David Griner It began, as so many creative ideas do, as "one of several things on the wall." Asked to develop a multipronged campaign for an upcoming exhibit about Vincent van Gogh's Bedroom paintings--being assembled for the first time in North America at the Art Institute of Chicago--agency Leo Burnett had begun the traditional process of covering...
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From Pain Comes Music, Say These Brutal New Ads for Billboard Magazine From wreckage to a No. 1 song By Angela Natividad Pain can become music. Music can become a cure. A cure can become a No. 1 song. This is one of the messages that ends Billboard magazine's latest ad campaign, created by The Community in Buenos Aires, with Primo Productions and director Pantera & Co. Three spots spool out separate tragedies. "Raid," which explores the...
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A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember Showtime captures the character's duality By Tim Nudd We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the spot is menacing, as actor...
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All the Feels: How the Trailers for This Summer’s Movies Break Down Emotionally Unruly debuts EQ for Trailers tool By Chris Thilk Advertising is meant to be emotional. We're supposed to feel the journey of that older woman struggling with arthritis when all she wants is to go outside and play wiffle ball with her grandson. We're supposed to invest deeply in the story of the man who struggles to find just the right kind of paint...
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See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week The story of 'The Lunchbox' By Roo Ciambriello We've heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. "The Lunchbox" opens on a familiar scene of schoolchildren eating lunch. But one boy's lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain...
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Airbnb Made a Simply Brilliant Product to Protest Australia’s Lack of Marriage Equality A ring that's incomplete for a reason By Tim Nudd Some design projects are so amazingly simple and on point, you wonder why no one thought of them earlier. Case in point in this Airbnb campaign, in which the hospitality brand is protesting the ongoing lack of marriage equality in Australia--by marketing a ring that's incomplete. The gap in the ring, of course, represents the...
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The Lovely Story of a Scandinavian Agency That Gave Its Logo to a Romanian Car Wash Why trash what could be treasured? By Angela Natividad When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car. So instead of doing away with it all, it ran a clever campaign offering the...
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