A five-week industry testing period recently concluded for Google’s Privacy Sandbox initiative, during which Google announced that it would be pushing back the deprecation of third-party cookies for a third time.
What are the current concerns from industry bodies and regulators, and what does it all mean for advertisers?
An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies.
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned .
Join industry expert Neil Perkin as he looks at the latest brand examples of applying AI in the digital commerce journey in ways that drive value and conversion.
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
Before we can convert and retain ecommerce customers, we need to have the right sales model and acquisition tactics to attract them.
Course 1: Introduction to Omnichannel Ecommerce Course 2: Unlocking the Ecommerce Formula Course 3: Ecommerce Business Models Course 4: Acquiring Traffic – Social, Offline and Partnerships Course 5: Acquiring Traffic – Paid Search, Shopping Ads and Targeting Course 6: Integrating Ecommerce and the Wider Business
