🎛️ What are the essential tools for demand gen marketers?

It’s no secret that digital channels are more cluttered than ever. In this climate, evaluating demand gen tools is a must. Today, contributor Eric Dates shares his list of nine demand-gen must-haves for marketing automation, social, content creation, homepages and more.

And big news for the marketing community, as we kick off the 2024 MarTech Replacement Survey. Take the survey here and we’ll share all the results in time for The MarTech Conference this fall. And, if you are a marketing leader and feel you have a bold perspective on marketing technology that our conference attendees would benefit from, please consider presenting. Proposals for sessions at the fall 2024 MarTech are now open.

Get the details for submitting a session idea.

Chris Wood
Editor

Marketing management

9 must-have tools for demand gen marketing

Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond.

Marketing technology

Take the 2024 MarTech Replacement Survey

Take a few minutes to tell us how your martech stack changed in the past year.

The MarTech.org podcast

Getting the most out of your martech applications

With budgets tight, marketers need to show return on their martech spend.

Identity resolution

Hershey’s recipe for advertising success: Unified clean room measurement

Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

Customer loyalty

2024 State of Loyalty Report

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

Search marketing

Google Search document leak reveals inner workings of ranking algorithm

documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.

Google Analytics 4 (GA4)

Time’s running out: Why major corporations haven’t completed GA4 migration

The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it.

MarTech webinar

A Practical Guide to Building Inclusive Brands

Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

Marketing technology

Who champions martech replacements?

In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.

Generative AI

MarTechBot: Free chatbot designed just for you

Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free.

Start chatting now

From Search Engine Land

mrtch.co/MTNewsletter

Connect with us!