| Good morning, Marketer, and what are you doing with those spreadsheets? One of the pleasures of the martech space, where Iāve now been roaming for more years than I care to think, has always been debating with Scott Brinker. Scott and I agree on so much that it somehow seems a big deal when we disagree ā for example about whether work management tools are martech if theyāre used by marketers. Last week, Iām not sure we really were disagreeing. Scott wrote: āāWeāre entering a post-digital-transformation era, where companies are no longer planning to become ādigital.ā They are digital.ā I didnāt think that was a particularly controversial statement, which I wrote back in April (but) editor Kim Davis at MarTech.org is calling me out on that assertion.ā Scott goes on to propose a quantitative measure for whether a marketing org is digital or not, and I think itās a valuable proposal and I have no argument with it. My only question is: If marketing orgs are meeting ā or coming close to meeting ā Scottās benchmark, why are so many of you spending so much time working with spreadsheets? Itās a real question and Iād love to hear the answer: kdavis@thirddoormedia.com. Kim Davis
Editorial Director | 