What audiences want on social media, Visual storytelling secrets

DAILY SCOOP

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.

STORYTELLING

What powerful visual storytelling looks like in health care

Follow these six rules to capture audiences with important stories from your organization’s leaders.

CAREER LADDER

How to survive the trickiest, stickiest interview questions

As ‘The Great Resignation’ chugs on, take time to brush up on 12 notorious stumpers designed to make candidates sweat.

MEDIA RELATIONS

Establish unique brand value before seeking the media spotlight

Here’s how to be ready to use press to drive sales.

DAILY SCOOP

Netflix, Apple terminate outspoken employees, U.S. workers increasingly make demands of employers, and IATSE union offers labor messaging lessons

Also: Megan Thee Stallion becomes a Popeyes franchisee in promotional partnership, Impossible Foods defends its sustainability record, and more.

SOCIAL MEDIA

How to win over skeptical Gen Z audiences on social media

Young consumers are ready to dump your brand if it’s not authentic, relevant and trustworthy. Here are three rules for reaching out on social platforms.

LESSONS IN LEADERSHIP

4 key tenets for leading through ambiguity

COVID-19 is teaching organizations to operate in new and unfamiliar ways.

COMMS WEEK

How to create a thriving future workplace

Workplace experts share five predictions that will shape, transform and fuel the coming corporate revolution.

DAILY SCOOP

Boeing responds to latest production woes, the financial well-being of U.S. adults suffers, and LinkedIn closes platform in China

Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.

LEADERSHIP COMMUNICATIONS

6 public speaking considerations you should stop caring about

Don’t stress out about oozing charisma, crafting a perfect delivery or getting gussied up for the occasion. Instead, focus on knowing and conveying your point.

A DAY IN THE LIFE

French/West/Vaughan’s Natalie Best: ‘There is always a silver lining’

Here’s how the chief operating officer and principal for FWV navigates her busy schedule in these new times.

WINNING CAMPAIGNS

Campaign around birth control exceeds goals, positions nonprofit as trusted source

Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

DAILY SCOOP

Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

Also: Hotels.com searches for bathtub influencer, Chipotle execs explain strategy for investing in talent, and more.

MEDIA RELATIONS

7 reasons why your op-ed was rejected

Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.