| | What brands need to know about NFTs
A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.
But what should brands be aware of before potentially getting involved with the NFT craze? Patricio Robles breaks down the most important points. |
Addressing email accessibility: The 3 key steps
Jessica Bolton, Enterprise Customer Success Manager at Iterable, shares some advice on closing the accessibility gap via three email campaigns fundamentals – content, code and visuals. |
A day in the life of… Janicke Eckbo, CMO at Cavai, the conversational advertising platform
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of the digital marketing industry is ‘conversational’. |
Sponsored by
How to not lose half your audience before you’ve even started
In 2020 we saw years of digital growth in just a few months; this rate of change, however, has left many CX funnels leakier than a colander.
Luckily, Contentsquare recorded billions of web sessions to identify the trends that matter. Here are the three key issues they found, and how to solve them. |
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| Optimising Marketing Spend Best Practice Guide
Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’. |
Digital Transformation Monthly – March 2021
Nearly a year since the UK went into its first lockdown, trends in customer behaviours that arose during the pandemic, including increased online shopping and telehealth, look as though they are here to stay. |
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Econsultancy Live: ‘What’s next for CX?’ – 27-28 April
Join 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your pass now! |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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