In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision to turn the flagship BuzzFeed site into an AI-driven technology and media company.
In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision.
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Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest. More in this Digiday+ Marketing Briefing. As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary. Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions. Warby Parker and Herbivore leveraged the solar eclipse in brand marketing — and it's not Warby Parker’s first time marketing around a solar eclipse. Other things to know about Join us from May 15-17 in Palm Springs for the Digiday Programmatic Marketing Summit and gain insights from leaders at Digitas, PMG and many more. Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity. Sponsored by Papercup. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Sponsored by Brightcove.
In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision to turn the flagship BuzzFeed site into an AI-driven technology and media company.
Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up.
As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary.
Register for this virtual event tomorrow, April 10 at 1 p.m. ET to learn how the relationships between influencers, the media and game makers are evolving to help QSRs, CPG brands and more connect more authentically with gamers.
Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.
