As Italy enters into its fourth week of lockdown, consumption of TV, social media and gaming have all spiked while ad spending is trending downward. One agency executive said they expect ad spending in Italy to take a 10% to 15% hit for the year. Read more below. Other things to know about | | |
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| Coronavirus Fallout | | | | Having overtaken China as the epicenter for the coronavirus pandemic, Italy will serve as the canary in the coal mine for how other western media and advertising markets may fare as the crisis escalates worldwide. | | |
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howdy! | Coronavirus Fallout | | | | Agencies say that they are constantly in conversation with their clients to figure out multiple plans so that clients can pivot their media placements, their creative or both depending on the scenario. | | |
| Sponsored by FullContact | | | | Much like cookies, MAIDs connect user activity back to a specific individual — but advertisers have yet to unlock their full personalization (and compliant) potential. | | |
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howdy! | Marketing on Snapchat | | | | A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. | | |
| Sponsored by Confiant | | | | Analysis of a normalized sample of more than 355 billion programmatic advertising impressions revealed a startling fact: just two SSPs accounted for 50 percent of low-quality ads. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The impacts of the coronavirus outbreak are still just beginning to be felt on the economy. In media, the global pandemic has meant a forecasted drop in ad revenue and event revenue for publishers. About 88% of them say they will miss their forecasts for the year. | | |
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| Sponsored by Tubular | | | | Watch this video to see leaders from Luke’s Lobster, NASCAR, Ritz-Carlton and more describe their biggest challenges on the road to better marketing. | | |
howdy! | Video Anywhere | | | | Producing shows remotely requires maintaining lines of communication and has put greater importance on pre- and post-production processes. | | |
howdy! | Coronavirus Fallout | | | | Some advertisers are panicking amid the coronavirus crisis, others are doing the opposite and have hunkered down to double-down on marketing. | | |
| | | | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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