What creators say separates TikTok from Instagram Reels from YouTube Shorts

As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms’ differences and point out the pros of their similarities.

July 11, 2022

Here is what creators say separates TikTok from Instagram Reels from YouTube Shorts. Additional coverage: To survive, much less thrive, esports companies have been redefining and expanding what they do — while furiously coveting competitors. Read more here. It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections. More in this Digiday+ Media Buying Briefing. Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry -- but what does that look like? Digiday surveyed brand and agency pros to find out. As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. American Express is using QR codes and billboards to promote small businesses. Companies announce hiring slow, Amazon partners with GrubHub, new European laws affecting tech companies, and more in this DealBook. Other things to know about Just announced: Join us for the Digiday Publishing Summit in Miami from September 19-21 to connect with execs from BuzzFeed, NBC, Sports Illustrated and many more. Secure your passes today to receive the lowest rate. Prices rise tomorrow. Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. Sponsored by RollWorks. Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty. Sponsored by Blackhawk. Top Stories Streaming Outside The Box What creators say separates TikTok from Instagram Reels from YouTube Shorts As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms’ differences and point out the pros of their similarities. howdy! Gaming & Esports How recession-proof is the esports industry? To survive, much less thrive, esports companies have been redefining and expanding what they do — while furiously coveting competitors. Sponsored by MNTN How marketers are shaping CTV creative management and measurement As advertisers celebrate access to the TV screen, they’re scrambling to create the ads they need to show up and compete for audience attention. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections. Sponsored by Resonate How agencies are approaching post-cookie personalization Download this report to learn how agencies evaluate their current data infrastructure and how it stacks up against what their brand partners expect moving into a cookieless world. howdy! DIGIDAY+ MEMBER EXCLUSIVE Digiday+ Research: How brands and agencies are investing in online marketing platforms Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry — but what does that look like? Digiday surveyed brand and agency pros to find out. Advertisement Sponsored by GeoEdge How publishers are winning the fight against clickbait Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from ending on their sites. howdy! Modern Newsroom While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. howdy! Beyond Ads American Express is using QR codes and billboards to promote small businesses American Express’s efforts are part of how it’s worked with small businesses for more than a decade since the 2008 financial crisis. All Latest Stories Business of TV GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started WPP’s ad buying arm expects to decide on which measurements to use as currencies in next year’s upfront market in the first quarter of 2023.

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