Was 2024 the year you learned how to use a new platform? Did you learn new tips and tricks about the tools you already use? Did you learn about new strategies, tactics or “soft” skills? We’re asking the MarTech community to share with us what they learned in 2024 and what they hope to learn in 2025 in a very brief survey. Your response could appear in a MarTech article, but more importantly, it’s a chance to inspire your peers and ignite their growth in the year ahead. And also today, contributor Chris Robson helps us reconsider how to approach generational divides. It’s time to look beyond labels and understand what really defines your customers! Chris Wood Editor |