What do advertisers want from Tubi in the U.K.?

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.

September 02, 2024

What do advertisers want from Tubi in the U.K.? Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options. Additional coverage: X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too. Full-service agency Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. More in this Digiday+ Media Buying Briefing. New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season. Other things to know about Tomorrow is your last chance to save on passes for the Digiday Media Buying Summit, October 15-17 in Palm Springs. Join us and leverage our 8-Minute-Meetings to secure months' worth of meetings with top media buyers over just three days. Prices rise September 4. DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. Sponsored by Amazon Ads. Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. Sponsored by The Media Trust. Top Stories Marketing on Platforms What do advertisers want from Tubi in the U.K.? Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options. howdy! Marketing on Platforms Digiday+ Research: Pinterest surpasses X when it comes to brands' usage of UGC-focused social platforms X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too. Advertisement Sponsored by Samsung Ads CTV’s power extends beyond reach, but advertisers need linear, too CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience. howdy! Strategizing for the Future Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. Sponsored by Flywheel How retailers’ growth creates unique opportunities for brands From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. howdy! Generative AI AI Briefing: How state governments and businesses are addressing AI deepfakes New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season. Advertisement Sponsored by Celtra The state of ad creative in 2024 As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. howdy! The Programmatic Marketer Amid a new CEO-hunt, is Criteo up for sale? Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard. howdy! The Creator Economy After keeping them at arm’s length, sports brands are opening the door to creators The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing. All Latest Stories

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