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It is now the top marketing metric, but what does “customer satisfaction” mean?
According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions. But what does it mean? Read more

Go deeper: Understanding Customer Lifetime Value
 
The best social media stories and campaigns from August 2019
It’s social media stories and campaigns time. This month we’ve got news from Facebook, an AR update-off between Instagram and Snapchat, campaigns from Sport England, Hinge and more. Let’s get into it. Read more.

Go deeper: Social Media Strategy Guide
 
How CPG brands are getting closer to consumers to collect first-party data
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. Read more

Go deeper: An introduction to D2C brands and their marketing
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Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.
Register now
 
 
Featured Reports
Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.
 
Social Media Platforms Overview
This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.
 
Digital Transformation Monthly – August 2019
This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
View all research
 
 
Econsultancy are very much a part of the Festival, providing sessions including; what does a modern marketer look like, measuring marketing effectiveness, and tips for brand loyalty, amongst others. This is alongside the 150+ hours of content, 250+ speakers and countless networking opportunities that makes up a Festival visit. Pre-booking for sessions launches next week, so buy your Festival Pass today to get first choice on which sessions you'll be attending next month. We hope to see you there!
Get your Festival pass
 
 
Upcoming Events
Maximise Your Reputation and Build Trust With Reviews | Webinar
September 4th, 2pm BST | 9am EST
Upland Adestra’s Email Marketing Industry Census 2019 | Webinar 
September 19th, 2pm BST | 9am EST
Aligning with the C-Suite: A CMO’s Playbook for Securing Buy-in| Webinar
September 25th, 3 sessions
View all events
 
Training
Fast Track Psychology for Digital Marketing
London, September 12
Fast Track Customer Experience (CX)
London, September 17
Fast Track Paid Social
London, September 18
View all courses
 
Latest Jobs
EMR
Communications Manager
EMR
Marketing Manager
EMR
Head of Performance Marketing
EMR
Head of Performance Marketing
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Contact us
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ +1 212 971-0630		  ‌  Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
 ‌ +65 6909 9510
 
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