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It’s An Olaplex World And We’re Just Living In It. But What Does It Actually Do?

Do bond-building hair products like Olaplex really work? While anyone who follows #hairtok knows all about the love-hate relationship of many influencers (and investors) with Olaplex, the category dominator, there are plenty of other products out there to consider, too. Experts explain the “why” behind the big claims of this new type of hair repair.   Read more

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