| | What exactly is AI-powered commerce search?
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example.
So, what exactly is AI-powered search and what does it mean for retailers? The short answer is that advances in machine learning now enable deeper understanding of:- your search query (and you, or your browsing behaviour);
- a retailer’s product catalogue;
- and which results might prove popular.
But hasn’t search been AI-powered for some time? In this article, we explain the evolution of commerce search, including semantic search, vectorisation, and the move away from exact keyword matching |
A quarter of senior marketers say their business has upskilled for genAI
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe |
China’s internet report shows growth in bite-size video and live commerce
In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China.
Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape and what they mean for business, entertainment, health, and more. |
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| The Marketing Capability Leaders Forum, May 16th
Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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The 14th annual Adobe Digital Trends report from Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. |
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Effective Leadership in the Digital Age
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape. |
The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies? |
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Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing. With 15 hours of live and on-demand sessions, you'll be empowered to drive measurable results and tangible ROI. |
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To learn about sponsorship opportunities at Econsultancy, please get in touch with one of our sales representatives today. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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