| What’s inside:
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| Gen Z is revolutionizing shopping habits by using social media platforms like TikTok as primary research tools for products. Understanding their preference for brands with strong values, seamless digital experiences, and personalized offerings is essential for entrepreneurs looking to capture this growing market segment.
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| Understanding today’s business trends helps you make smarter decisions in an increasingly competitive landscape. Check out nine to keep an eye on this year. Explore the trends |
| Shopify insights reveals this season’s fastest-growing product categories. From sustainable fashion to tech accessories, these trending items can offer profit potential for new and established sellers. Get the list |
| Shopify Inbox helps you engage with customers through their preferred communication channels. With AI-generated responses, you can quickly answer questions, share product recommendations, and create the personalized shopping experience Gen Z expects. Try it out |
| Sign up for Shopify’s free trial to access all of the tools and services you need to start, run, and grow your business. Start free trial |
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