Inside: Social-first strategies to win over a growing market of young shoppers.
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Talking Shop

What’s inside:

  • Insights into Gen Z’s shopping behaviors and preferences.
  • The small business developments that are making waves.
  • Trending products to sell online this spring.

Gen Z Is the Future and Present of Commerce

Gen Z is revolutionizing shopping habits by using social media platforms like TikTok as primary research tools for products. Understanding their preference for brands with strong values, seamless digital experiences, and personalized offerings is essential for entrepreneurs looking to capture this growing market segment.

Learn more

9 Emerging Small Business Trends in 2025

Understanding today’s business trends helps you make smarter decisions in an increasingly competitive landscape. Check out nine to keep an eye on this year.

Explore the trends

20 Trending Products to Sell Online Now

Shopify insights reveals this season’s fastest-growing product categories. From sustainable fashion to tech accessories, these trending items can offer profit potential for new and established sellers.

Get the list

Connect with Shoppers Where They’re Most Comfortable

Shopify Inbox helps you engage with customers through their preferred communication channels. With AI-generated responses, you can quickly answer questions, share product recommendations, and create the personalized shopping experience Gen Z expects.

Try it out

Start Your Online Business Today

Sign up for Shopify’s free trial to access all of the tools and services you need to start, run, and grow your business.

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