Google has made a U-turn, keeping its cookie in Chrome after all. Does retail media’s growth spurt continue?
| Google has made a U-turn, keeping its cookie in Chrome after all. Does retail media's growth spurt continue? Additional coverage: As relationships between athletes and brands evolve, agencies working in sports marketing are also changing. Over the past several months, beta tests of these tools revealed positive upticks in common KPIs. More in this Digiday+ Media Briefing. The expansion of one of the winningest competitive gaming teams into the agency business reflects the ongoing rise of the esports industry’s holding company model. Hemispheres, United Airlines' on-flight magazine, is ceasing its print product, according to sources familiar with the matter. Other things to know about Tomorrow is your last chance to enter the Greater Good Awards. Don't miss this opportunity to showcase how your company is making an impact in areas including Sustainability, Mental Health, Racial Equality and more. Enter by 11:59 p.m. PT to be considered. Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. Sponsored by Publishers Clearing House Media. Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but DSPs often can’t access linear inventory. Sponsored by Tatari. | | |
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